“VIP Tooth Brushing Service” Or Why Do You Need Standardization In Your Business

Let me tell you why YOU need standardization in YOUR business. Bear with me for a second! We all brush teeth every day, right? At least we all should. Let me show you how I see this from the process approach! This is a pretty simple process and can be broken down into the following steps: Wash the brush under running water Squeeze some paste on the brush Brush the teeth Wash the brush Wash the mouth Simple? Yes! Let’s use it as an SOP! But wait! How much toothpaste do I squeeze each time? Or; How long do I brush

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Are you a Product or a Customer of Your Favorite Social Media Platforms?

There is one question I always ask my clients and prospects: Are you a Product or a Customer? Why do I care? In my work with clients, I focus a lot on where their time goes. To help us understand it, I use what is called the “Eisenhower Matrix”. And usually, we place the daily scrolling through Social Media feeds in the Quadrant of Waste (see my article/post about that). With one exception: It is a waste of your time only if you are a Product for social media! Andrew Lewis worded it very nicely: “If you are not paying for it,

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Why You Need a “My Crappy Life” Vision and How to Use The Not-To-Do Lists

Give me a few minutes and I’ll explain why you need to have the “My Crappy Life” Vision and as a bonus how your Not-To-Do list can help you in achieving your goals. So… The other day I delivered my “Intro to Strat Planning” workshop, I’ve explained the importance of the Big Goal and the Vision. And how they motivate you. And while they DO give you the energy to keep going, and getting things done, it is not always about this kind of motivation. You see, your motivation is always fluctuating. It is completely normal. What is not normal

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Are You Trapped In Tactical Hell?

Recently I’ve got a response to one of my articles from a reader. And she mentioned that it reminded her of a concept from the book: “The Laws of Human Nature”, by Robert Green. I’ve never heard about the book, so I had to look it up… “Tactical Hell”… Boy, how many times in the past I found myself in it! And how many times I had to grab myself by ears and pull myself out of it! The concept is applicable to a wide variety of areas. But I wanted to share what resonated with me in the context

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Super Power You Can Learn

Have you ever wondered what could it feel like if you had a superpower? What you’d be able to accomplish? How much more could you have? All these great opportunities that this superpower would give you! What would you be ready to give up for having one, ah? Well, I have some bad, and some good news for you. Let me clear the bad one out of the way first: No… You won’t be able to fly like a superman or have the strength of the Wolverine. Sorry about that. But the good news is that you still can get a superpower

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