Blog

Are You Trapped In Tactical Hell?

Recently I’ve got a response to one of my articles from a reader. And she mentioned that it reminded her of a concept from the book: “The Laws of Human Nature”, by Robert Green. I’ve never heard about the book, so I had to look it up… “Tactical Hell”… Boy, how many times in the past I found myself in it! And how many times I had to grab myself by ears and pull myself out of it! The concept is applicable to a wide variety of areas. But I wanted to share what resonated with me in the context

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Super Power You Can Learn

Have you ever wondered what could it feel like if you had a superpower? What you’d be able to accomplish? How much more could you have? All these great opportunities that this superpower would give you! What would you be ready to give up for having one, ah? Well, I have some bad, and some good news for you. Let me clear the bad one out of the way first: No… You won’t be able to fly like a superman or have the strength of the Wolverine. Sorry about that. But the good news is that you still can get a superpower

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Make them YOUR allies!

It is extremely important to build good business relationships with your partners and retailers… It can easily increase your brand exposure, competitiveness, and bring you new leads and clients. So anyone who works with you or touches your products or services deserves attention and focus on their needs. But it needs to come from the right place… If you build the relationships based on mutual gain, you will transform your retailers into your strongest allies, so they will be equally interested in your success and work with you on it! Time spent, I’d even say – invested, in getting to know

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Make It Pop

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features. Let’s take a minute to talk about each of these components: Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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