There is one question I always ask my clients and prospects: Are you a Product or a Customer? Why do I care? In my work with clients, I focus a lot on where their time goes. To help us understand it, I use what is called the “Eisenhower Matrix”. And usually, we place the daily scrolling through Social Media feeds in the Quadrant of Waste (see my article/post about that). With one exception: It is a waste of your time only if you are a Product for social media! Andrew Lewis worded it very nicely: “If you are not paying for it,

Give me a few minutes and I’ll explain why you need to have the “My Crappy Life” Vision and as a bonus how your Not-To-Do list can help you in achieving your goals. So… The other day I delivered my “Intro to Strat Planning” workshop, I’ve explained the importance of the Big Goal and the Vision. And how they motivate you. And while they DO give you the energy to keep going, and getting things done, it is not always about this kind of motivation. You see, your motivation is always fluctuating. It is completely normal. What is not normal