There is one question I always ask my clients and prospects: Are you a Product or a Customer? Why do I care? In my work with clients, I focus a lot on where their time goes. To help us understand it, I use what is called the “Eisenhower Matrix”. And usually, we place the daily scrolling through Social Media feeds in the Quadrant of Waste (see my article/post about that). With one exception: It is a waste of your time only if you are a Product for social media! Andrew Lewis worded it very nicely: “If you are not paying for it,
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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