Let me tell you why YOU need standardization in YOUR business. Bear with me for a second! We all brush teeth every day, right? At least we all should. Let me show you how I see this from the process approach! This is a pretty simple process and can be broken down into the following steps: Wash the brush under running water Squeeze some paste on the brush Brush the teeth Wash the brush Wash the mouth Simple? Yes! Let’s use it as an SOP! But wait! How much toothpaste do I squeeze each time? Or; How long do I brush

There is one question I always ask my clients and prospects: Are you a Product or a Customer? Why do I care? In my work with clients, I focus a lot on where their time goes. To help us understand it, I use what is called the “Eisenhower Matrix”. And usually, we place the daily scrolling through Social Media feeds in the Quadrant of Waste (see my article/post about that). With one exception: It is a waste of your time only if you are a Product for social media! Andrew Lewis worded it very nicely: “If you are not paying for it,